Product packaging has been famous as one of the most important parts of any product. Eventually, CBD products are no exception in this regard. In fact, your product packaging really matters if you are a wholesaler or a retailer. Your product packaging will always be one of the key factors in increasing your product sales.
If you’re here, we assume that you will learn how to turn your small business with CBD into the most successful one. Additionally, knowing how you can design the right packaging is a huge step in reaching your success level.
That being said, this blog will cover the amazing features of CBD packaging, as well as how to create the ideal one.
Fundamental Elements of CBD Packaging
When we talk about CBD boxes, four fundamental elements allow consumers to easily connect to the brand. They are described below:
- The Color
Color is very significant to a brand. Did you know that some brands go a step further by patenting colors? Choosing the right color and maintaining it long enough for people to associate color with you is undoubtedly the goal. However, this is easier said than done as you still need to figure out which color is right for your brand and CBD packaging boxes.
The transitional color of plant-based products is usually green for obvious reasons. So you may want to play around with these colors when designing your packaging.
If you are targeting a younger audience, bright colors will help. For older audiences, they can make up for calmer, deeper colors like brown.
Whatever address you choose, make sure the CBD packaging color matches your company logo and grabs the attention of your target audience.
- The Layout
The design of your product packaging is as important as the product itself. Remember when we said that packaging goes far beyond aesthetics? This is the ideal case study.
The layout of CBD oil bottles will be different from the CBD layout of toys or CBD capsules. Therefore, when designing the packaging, you want to ensure that the layout used is one that makes the product easy to use and comfortable. If it seems difficult to use, no one will buy the product at all.
- The Fonts
The common fonts and print on the packaging are underestimated packaging elements. However, by checking the logos and packaging of various brands, your customers can get an idea of what the brand says and to whom it is addressed.
The fonts have different meanings. Some mean strength, while others have a hard time making the transition into the entertainment department. Just find what works best for your target customers. Again, young customers, you want something as appealing as them, which is in stark contrast to various products for older customers.
However, whatever you choose, fonts should be bold and legible. Yes, there is no compromise in this context when it comes to designing ideal CBD packaging.
- The Visuals
Visual elements of packaging can help customers better understand a brand. When we say visuals, we mean the graphics on the packaging. These can be drawings, illustrations, symbols, etc.
These visual elements must be related to what the brand represents and must be relevant to your target audience like any other element listed.
Effective Ways to Create an Ideal CBD Packaging
You will find various ways to create an ideal CBD packaging. Some of the ideas you may have never thought about before. But for this blog, we will limit ourselves to the most effective ways.
- Ensure the Functionality
Despite all the hype about good packaging, you shouldn’t have to compromise on its functionality. Yes, your packaging is beautiful, but does it work? If your answer to this question is no, well, then you are doing something wrong here.
At risk of sounding like a broken disc, you should know that packaging should be more than just attractive. There is no worse disappointment than faulty or poor packaging. This simply means that the product will be of poor quality in customers’ eyes. As a result, it will create a bad reputation for your brand.
We’re not asking you to make an unappealing CBD box. Indeed, beauty is significant, but never at the expense of functionality. Yes, beauty may attract people, but functionality determines whether they actually would purchase.
- Alluring Packaging
This is probably the most relevant way here. Amongst all those commercial advertisements, it is the packaging that captivates many customers. Some customers don’t even know about your product, yet they would still check it out because they are enticed by the packaging.
Accordingly, if your packaging is ugly, you will have a hard time attracting customers. Functionality is the essence, but in order for people to know whether your product is working is by checking it out, which is directly related to how alluring your product packaging is.
- Represent Your Brand
Your packaging should represent your brand. Don’t settle for unbranded CBD packaging, it would never end well.
Undoubtedly, your unique brand identity is what your business is and what it stands for. In this regard, your CBD packaging should always match your brand identity. As a matter of fact, you want a case where people can connect and relate to your brand just by looking at your packaging.
Honestly, it’s not the easiest thing to do, but if you can do it, you’ll be in for a lot of pleasant surprises.
- Ask for Help
Never hesitant to ask for help. It is impossible to know almost all the possibilities that are significant for the success of your business.
Imagine packaging, for instance; includes design, packaging production, choosing the right color combinations, typography, legal compatibility check and much more. You can not have the experience in all of these areas.
Call on specialists from various fields to help you. They may even see something you missed. It is not enough to have a few conflicting views or a very high budget, but nothing to leave behind for a person who doesn’t qualify.
- Do Not Overspend
When starting a new business, entrepreneurs are likely to always spend on completely unrelated things. Packaging is not one of them. However, you need to use them wisely.
You don’t want to spend all your money on your packaging and then fail with the product itself. Keep in mind that your product will speak for you, not its packaging. Sure, packaging may attract people, but in no way guarantees that people will come back for more, your product does that.
So make sure you distribute your budget correctly without spending too much on packaging to limit funding for your legitimate product or company staff.
- Customers Preferences
One of the most appealing things about CBD products is their wide range. There are so many various products that you can sell, and by extension, to a larger audience.
When designing CBD boxes, be sure to optimize them for the expected customers you are targeting. Boring and simple CBD products for pets may not appeal to many. But sprinkle some colors, pictures and nice fonts and you will get an almost ideal CBD packaging, at least in front of the design.
Yes, always find out who your targeted customers are and what they prefer.
- Focus on Simplicity
One of the biggest mistakes some brands make with their CBD packaging boxes is making them overcrowded. Moreover what we mean are too many fonts and images that are crowding the packaging. Some even use formats that do not work.
You don’t have to go too much further to produce ideal CBD packaging. Sometimes, less means more. You should not overlook the basics. With fonts, you do not have to apply more than two. Instead, if you can, use simple, legible fonts.
People often confuse simplicity with little information. It is not. Your Custom CBD boxes can be simple and still contain enough information. They are not mutually exclusive.
Do not overfill the label or fill it with information, but it should still include important information about your products and other details required by regulatory authorities.
In the process of providing sufficient information, please ensure that it is the actual information. False information can do more than just lose your customers, you may lose your business.
Designing the ideal CBD Boxes is highly essential to gain and retain your customers. Packaging is the key to any product, which makes it even more shocking how many people design it wrong.
Many important points and elements you should note. Some of them which are highlighted in this article. Either way, make sure your CBD packaging boxes are functional, attractive, and legally correct.
No to mention, you need to work with a reliable packaging provider, such as Pioneer Custom Boxes, to get the ideal packaging box for your CBD products.
Our packaging boxes are made from carefully selected materials by our skilled graphic designers. As a trusted packaging supplier, we set our customers’ success as our goal. That is why we would meet all your expectations and needs for the development of your business.
If you wish to partner with us, simply contact us. Our customer representatives are available 24/7.