Of course, with thousands of bakery brands offering delicious macarons in the market, you need to get more creative. After all, your delicious macarons deserve the best product displays, don’t you think? Believe it or not, this is just one of the top reasons to get the right product packaging for your macarons. But wait, what about designing your own packaging? Well, you can eventually earn more sales by customizing your packaging. Getting interested? Below are some unique macaron packaging ideas to let you earn more!
Why Should You Choose Customized Macaron Boxes?
No matter how delicious your macarons are, you cannot sell them if they are not attractive. Regret to say, no one will look at your macarons unless you can convince them.
We can never deny the fact that product display is important, no matter what industry you are running your business in. This case applies even more essential in the bakery industry. No baked goods are in the market without bakery boxes.
Eventually, customers will always prefer delicious macarons presented in attractive product displays. This is where unique customized macaron boxes can help a lot. Many brands advertise their macarons by creating custom boxes that are perfect for them. But why do they do this?
Obviously, there are various reasons.
Custom Packaging Reflects Exclusive Items
Now imagine the messy, unattractive packaging you place your macarons in. What will be on your customers’ minds? No matter how delicious your macarons are, they probably would not want to try them. Why?
Because the product display doesn’t attract them. On the other hand, if you can make customers attracted to your product display, they will not think twice about bringing your delightful macarons home.
The above scenario will happen every time a customer needs to purchase macarons. In fact, sometimes we might buy some items without planning ahead. Why? Simply because we are attracted to the displays. In other words, how your macarons are presented influences customers’ purchasing decisions.
Customizing Macaron Packaging Ideas Allows Your Creativity to Run Free
Yes, you can allow your creativity to run free when it comes to customizing macaron packaging ideas. You can design every corner of the packaging as you like. This way, you can:
- Use your authentic brand design to spread the appeal of your macaron business
- Secure your delicate macarons by choosing the right packaging material
- Get the chance to measure the correct size of packaging
- Persuade the market customers by providing product details
- Write down your contact information to encourage future purchases
- Convert those prospects into your loyal customers
In simple words, there are many things you can do with your creativity to customize your product packaging.
Custom Packaging Helps You Communicate Your Brand Name
To create a positive brand image, nothing beats the combination of protection and quality. You can do this easily by making your packaging highly durable. After all, you need a sturdy packaging to deliver your macarons. Why?
Customers will not like to get broken macarons on their doorstep. Therefore, to ensure this, you must choose the right packaging material when designing your product packaging. Well, this is another excellent benefit you will get from customizing your product packaging. This packaging will be the best way you can easily get your brand name out there.
Customizing Macaron Packaging Ideas Allows You to Print Any Details You Want
Macarons are bakery items that customers will pay attention to before purchasing. In this specific scenario, you should be able to convince them and give them more reason to purchase from you. How can you possibly do that?
Customizing macaron packaging ideas allows you to print all the details. Thus, you can write down the essentials such as:
- A complete list of ingredients you used to bake your macarons
- The nutritional information of your macarons
- Your branding details and more
Providing all the details makes it easier for customers to reach you whenever they crave for tasty macarons.
Unique Macaron Packaging Ideas to Let You Earn More
Without any doubt, we can discuss various reasons to use customized macaron boxes. Therefore, by customizing your packaging, you can grab your customer’s attention in a brief time.
To earn more from your macarons, below are some unique macaron packaging ideas you can try out!
Don’t Ignore Those Beautiful Finishing Options
Finishing options will be the best add-ons to make your product packaging look more attractive and exclusive. Depending on the appearance you want for your product packaging, there are various wonderful finishing options available. What are the options?
- The coating options – Applying a matte or glossy coating option will make your packaging look trendier
- The foiling techniques – Applying gold or silver foiling will make your packaging look classier
- Spot UV – This technique is ideal to shield your packaging while making it look shinier
- Embossing or debossing – Both techniques allow you to pop up your brand logo
Synchronize the Colors, Images, and Font Style Properly
Lively color combinations, visually appealing images, and modern font style are perfect for an ideal packaging design. When we are talking about the best macaron packaging ideas, you will need to consider some essential things. Here they are!
- The font style on your packaging should be trendy and easy to read
Providing all the essential details is very important to convince more customers. Thus, you need to use a font style that will be easy to read by customers. At the same time, make sure the font style will make your packaging look trendy as well.
- Assure that the color combination of your packaging matches the color of your brand logo
Yes, assure that the color combination of your customized macaron boxes matches the color of your brand logo. Additionally, you should not overload your design with many bright colors. On the other hand, if you use dark colors, they should not make your design look boring.
- The image should be relevant and transparent
Yes, you need to be honest with your customers when it comes to applying images. You should print an image that reflects the actual appearance of your macarons.
A Beautiful Window Will Keep Your Packaging Design Simple and Lovely
Customers who purchase bakery items such as macarons will want to feel safe and enjoy their special moments. So if you make the packaging look cramped, they will get bored the moment they see it. Instead, adding a beautiful window shape can keep your packaging design simple. Choosing custom lid and tray macaron boxes means you don’t have to explain how delightful your macarons are. Why?
Because those customers can see your macarons through the window shape. Eventually, these memorable insights will make their purchasing decisions much easier.
The best part of this is that you can be more creative when designing the window shape. Yes, instead of applying a normal square shape, you can design the window with unique shapes like:
- A beautiful heart shape
- A natural flower shape
- A unique round shape
- And other amazing custom shapes
Always Consider Your Budget When Customizing Your Product Packaging
As a brand owner, you surely want to do your best when it comes to presenting your macarons. However, keep in mind that when customizing macaron packaging ideas, you should also consider your budget.
So, what can you do?
- Use the exact amount of packaging material
- Choose the right packaging material that will meet all your packaging needs
- Order your product packaging in bulk
Don’t Make Unnecessary Customization On Your Product Packaging
Keep in mind that your main goal here is to attract more customers. When doing this, you certainly don’t want to exceed your spending budget as well. Thus, you need to calculate your budget and spend it wisely.
In addition, you also need to consider the cost of shipping your macarons with product packaging. The packaging that comes in lightweight definitely will cut off your shipping costs significantly.
Add Decorative Elements to Make Wonderful Customized Macaron Boxes
Well, you can eventually make your custom macaron boxes with PVC window to be more exciting and attractive. You can do this by adding some lovely decorative elements on your packaging such as:
- Tie knot
Make a Big Difference by Embossing Your Logo!
Yes, we know exactly how some customers can be very loyal to certain brands. But this should not make you worry as it doesn’t mean you can’t make them switch to your brand. When it comes to customizing macaron packaging ideas, you can choose the embossing or debossing technique. Both techniques will display your brand logo and work well to get everyone’s attention.
No doubt, customizing macaron packaging ideas will help you a lot in growing your macaron business. However, to fully customize your product packaging, you will need the support of a professional packaging supplier. Pioneer Custom Boxes will be the best option for this. Give us a call, and our packaging experts will be ready to work together with you. Together, we can create and customize special boxes for your delicious macarons!