Today, we know how candles turn out to become an essential part of our daily lives. Far better, these lovely items are a recent and booming trend. Candles, no matter which shapes and textures they are, these items bring joy on different occasions. On the other hand, the general perception of the market customers is that if any product looks good from the outside, it must be amazing on the inside. So, now let’s take another look. What if you can make your candles not only look and smell great in the boxes? What if you can create a premium look that stimulates brand loyalty? Well then, let’s take a look at some easy tips and tricks of unique candle packaging ideas below.
Candle Packaging Ideas – Let’s Give More Value To Your Candles!
So you think that you have been selling exclusive candles and have many loyal customers. But again, definitely, you want more sales, right?
As a candle brand, this business should be your passion. Every day you devote your heart and soul to the building of a loyal customer’s family which is your tribe.
So, how about creating a link to build and bind this relationship you have?
This link is described as the packaging boxes you choose for your candle items. Without you noticing, your candle packaging boxes are your brand image. These boxes would deliver the message that you value your lovely candles and your customers. In the end, these boxes come up as your best device to create a reliable brand identity in the market. Then, you would be able to gain customer loyalty and increase your sales. Is it that easy?
Let’s take a closer look at how candle packaging ideas could help in adding more value to your items and brand.
Create Candle Packaging Boxes that Provide Detailed Information
The packaging boxes for your candles should be clear and simple. Apart from the materials, the color combination, and the finishing option you want to add, your main goal is to get people to purchase your candles. To do this successfully, you would need to provide a clear message about your Candle items and your brand as well.
Applying a memorable design definitely offers you a big advantage. At the same time, the information your customers read on the boxes can influence their decisions to place your candles in the shopping cart or put them back on the shelves. What are the essential details you should include on your packaging boxes?
- Your company name along with a stunning brand logo
You know very well that it is important to let your customers know who made the beautiful candles. Additionally, you need to make it easier for them to remember your candle brand. So, make sure to include the details about your brand name and a stunning brand logo.
- Your candle’s name
For your candle to look more exclusive, you can give it a flashy name such as Orchid, White Rose, or others on the packaging box. This way, your box will make it easy for customers to identify your candle items.
- The type of your candle
Customers can easily find many types of candles such as soy candles, scented candles, or gel candles. One of the best candle packaging ideas is to fill in the type on the box. Some customers might prefer to get 100% natural candles. Meanwhile, some others might go for the lovely fragrance. To make it easier for them to choose, make sure you identify your candles.
- Mention the benefits
It will be a smart idea to make a list of some of the benefits your candle has. For example, in case your candle can burn for 24 hours, then you need to highlight it. Or else, if your candle has a heavenly fragrance, you can write a slogan. Modern customers love to purchase things for the benefits they provide.
- Tell your brand history or mission
Your brand story will perfectly tell customers about the people behind their favorite candles. You can also share how your brand was shaped. Or else, you can tell them about your brand values and mission. Whatever it is that makes you special, let your customers know.
- The substance
The substances you used to make your candles can be an important determinant for many customers. Let’s say a customer is looking for an eco-friendly or non-toxic candle. Or else, a customer might have an allergy to some specific substances. Yes, make sure to always mention the list of ingredients on your candle packaging boxes. Most importantly, you should always be in line with the applicable regulations for candles.
- Don’t forget to include the warnings
We can never deny the fact that no matter how beautiful the candles are, they can end up being a potential health and safety hazard. This would happen if customers would not use the candles correctly. This is your responsibility as a candle manufacturer to make sure you include the warning information and some signs.
Create a Packaging That Impacts Brand Perception
Now let’s be real for a moment. Why do you think your customers would pick up your candles from the shelf while they can find many other candle brands and varieties on the shelves? Plus, how could you possibly make your candles stand out amongst thousands?
Without any doubt, we cannot deny that nicely labeled tins or jars and ribbons on your boxes will do a magnificent job in grabbing those customers’ eyes. But what if you can get to the next level with creative candle packaging ideas?
Premium quality packaging along with labeling can play a great role in your brand image. How? Because these two factors help to send your brand message. What is the message? The beautiful message is that you bring value and respect to both your items and your customers. In simple words, it means that you care about their shopping experience.
Create the Packaging That Offers Protection
Again, remember how you have invested your blood, sweat, and tears to produce your exclusive candles. Now you would have to reach your customers safely and integrally. Definitely, you don’t want to see all your efforts gone wasted.
On the other hand, shipping, handling, and storage can end up quickly becoming a nightmare. Well, the last thing you want is your candles to be damaged between transport and retail shelves.
Good quality packaging can really help in preventing your candle from being deformed or melting. Yes, make sure your candle packaging boxes would hold your candle safely…
Another thing to consider is low temperatures (including frost) and humidity. These kinds of damages not only would harm your candles. More than that, they would be the cause of customers’ disappointment. Thus, whether you are offering your candles in glasses, cans, or boxes, always go for quality assurance. Make sure that your packaging boxes would support your delicate candles and preserve their beautiful fragrance. In simple words, your job here is to make sure that the candles would be secure in the boxes. At the same time, make sure they will be attractive on the shelves and will come in your customers’ hands in their best conditions.
Match Your Brand with the Packaging
As we mentioned above, candles might come in all kinds of shapes and sizes. What’s more, your target customers can easily find a wide range of candles along with their own leagues. Thus, when it comes to designing the packaging for your candle, you should not forget to define your brand identity here. By doing this, your product packaging would help in creating a strong connection between your brand and your beloved customers. Thus, make sure to include your branding elements on the packaging for your candles.
Always Choose the Packaging Material Wisely
Exclusive items require high-quality packaging boxes and candles are no exception to this. When you have exceptional boxes wrapping your candles, the boxes can tell a lot about you and your brand.
For example, if you would go for kraft material that is made from 100% recycled substances, this is often defined as environmentally friendly.
Yes, remember that not only should the design meet your packaging needs. Instead, your design should also be a perfect match for the candle type.
For example, jar candles require sturdy packaging. You can go with corrugated material in this regard. This material will preserve your candle from slipping off and being damaged in the shipping journey.
Use Custom Labels
Custom labels can be a cost-effective solution in candle packaging ideas. You can apply the labels directly to your boxes or even to your candles. By using custom labels, you will get the chance to:
- Provide clear and simple information
- Make your candle items stand out with color and typography
- Maintain the consistency with the rest of the box
- Upgrade the look of your packaging box
As one of the reliable packaging providers, Pioneer Custom Boxes understands the passion and dedication you have invested into your candle business. Supporting your brand, in this regard, is one of our core values. Our packaging experts are here at every stage to assist you.
You can simply contact us if you are looking for the best candle packaging ideas and exclusive custom boxes at an affordable price. We provide the most impeccable options for you to get the right boxes for your lovely candles.
Have a nice day!